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About Dale

Dale Rohman

Meet Dale Rohman:

Lifestyle Designer • Entertainment Expert • America's Flower Man® Author • Charismatic Personality • Philanthropist

Dale’s ability to transform the ordinary into the extraordinary and his unerring eye for simple beauty, have made him a connoisseur of “everyday elegance.” His life’s passion is finding and creating beautiful flourishes that bring joy to the personal environment.  Dale opened The Second-Hand Rose to share those gifts with others.
His designs have graced the most prestigious corporate and private events nationally and in his hometown St. Louis. From a fabric swatch, a beloved object or a cherished memory, Dale has fashioned entire worlds for weddings, galas and personal spaces.
Dale’s talent made him a regular on home and garden and flower show circuits. He has appeared often on HGTV and Discovery, made appearances on NBC's Today Show and been interviewed by hundreds of programs across the U. S. and Canada.
He is the author of four books. A Time for Flowers, is a unique collection of floral designs photographed in some of the nation's finest homes. Fantastic Wreaths With Dale Rohman, (limited quantities available) is a “highly recommended, witty and fun” how-to book.  The booklet, Tricks of the Trade, offers tips to become a successful "kitchen sink florist." Dale’s most recent book, Don’t Forget to Take Your Umbrella, is a touching children’s story that helps kids recognize the many signs of love.
Since 1985, Dale has crisscrossed the country presenting workshops to raise funds to fight ALS. His popularity with audiences has raised more than $4 million to date.
Dale shares his energetic passion for life with three adult children, seven grandchildren and his dog, Dolly.